Key terms:
Circulation – number of copies a magazine sells
Readership – not just who buys a magazine but the total number of people likely to read it
Mass audience – readership on a very large scale
Niche audience – narrow group of readers with a particular interest
Subscriptions – where a reader pays for a set number of copies of a magazine in advance at a lower price and receives them by post.
Masthead – the title of the
Plug – text that ‘plugs’ a feature that will appear inside the
Puff –a story that is given prominence on the cover
Cover star – the ‘star’ featured on the cover
Anchorage text – text that anchors the main image and gives it context/meaning
Banner – text that runs across the lower section of the cover
Skyline -text that runs across the top of the cover
Advertising in magazine:
Without advertising, no magazine could survive. If a magazine did not contain ads, then its COVER PRICE would be three of four times greater.
The INCOME for a magazine comes from both sales and advertising. On average, advertising accounts for 70% of magazine income.
A magazine with a small CIRCULATION is more dependent on advertising than one with a large circulation.
Sold for £175 and sell for £4
Social enterprise – ‘we seek busines solutions to society’s problems’
Big issue shop – for ethical businesses
Big issue invest
Body shop granted then £50,000 to star the magazine
Lat few year the big issues sales have risen even when magazine/print is on the decline
Vendors feel good:
Doesn’t treat as a charity case
Part of an organisation
classed a micro business
gives meaning to them
has contact with people – community/social network
Most widely circulated street newspaper
Hybrid genre (entertainment and social business)
Entertainment aspect attracts advertising revenue
Editorial content if often critical of big business, banking and champions the political cause and role of the individual within society
2000 vendors
Sold over 200million copies
Inspired a network of 120 street magazines
Primary objective
Independent publication to offer a public service and to try and improve a social problem.
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