The study of signs
Also, anything which stands for ‘something else’
Denotation – What we see when we look at an image. (What it is)
Connotation – What we understand from this image. (What it means)
Polysemia – Multiple meanings
Red - Danger, Blood, medical, Lust, Love, Waning, Hazard
Blue – Sad, Water, Conservative, royalty
Yellow – Cowardness, sunshine, electricity, happy, caution, hope
Green – Envy, Greed, Nature, Youth, Money
Glee:
Red woman - Sport - Coach of footballer, annoyed he isn't playing gin game, evil, trying to ruin the show
- Girl - In love with the Footballer, but he's not, she's annoyed and also ruins the show.
Forefront - Main actors in the front, important, main focus
Broken e - The show goes wrong, caused by someone
Blue people - Team, Good people, Glee club stick together, all mean good and loyalty.
Sport guy - Not expected to be in glee club, turning point, in love with the lead in glee
Stuart Hall:
Preferred Reading: How the creator wants the audience to view the media text.
Oppositional Reading: Actual Meaning is totally opposed by the reader.
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