An individual or collective group of people who read or consume any media text.
Why are they important:
no audience = no media
media is produced for profit, so no audience means no profit.
Types of audience:
Mass audience: Those who consume mainstream or popular texts such as soaps or sitcoms. Media and consumption that target a very large group of people.
Niche audience: Much smaller but very influential. A niche audience is a small, selected group of people with a unique interest.
Audiences can be divided into categories based on social class/grade.
Letter code | Job/status |
A | Higher management, Bankers, Lawyers, Doctors, Etc… |
B | Middle management, Teachers, Creative and Media people (graphical designers) |
C1 C2 | Office Supervisors, Junior Management, Nurses, Specialist Clerical staff, White Collar Jobs Skilled Manual Workers, Plumbers, Builders, Blue Collar Jobs |
D | Semi-Skilled and Unskilled Manual Workers |
E | Unemployed, Students, Pensioners, Casual Workers |
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