How are video games traditionally marketed and what franchising takes place?
Video game marketing e.g.
TV adverts/ Cinema adverts
Penny-arcade web comic was the how Minecraft started to generate interest amongst gamers.
Different versions of Minecraft were released, moving away from creation only narratives to include story modes, spectator modes, educational mode, and multi-player functionality across Minecraft Reals. Persson no longer has a stake in the company plans to work on a vertical reality version of Minecraft have been renewed.
Intertextuality
Culturally, other developers and games studios have made intertextual references to Minecraft across games such as RuneScape and The Elder Scrolls V: Skyrim to name but a few; there are also Lady Gaga, South Park and the Simpson parodies. All of this benefits the game by heightening its exposure to audience.
The Minecraft Franchise
The Lego set based on Minecraft called Lego Minecraft was released on 6 June 2012
Two more sets based on the Nether and villager areas of the game were released on September 1st 2013. A fourth micro set, the end, was released in June 2014. Six more sets became available November 2014.
Mojang collaborates with Jinx, an online game merchandise store, to sell Minecraft merchandise, such as clothing, foam pickaxes, and toys of creatures in the game.
In March 2013 Mojang signed a deal with the Egmont Group, a children’s book publisher, to create Minecraft handbooks, annuals, poster books, and magazines.
Minecraft the Movie
In 2019 there will be a joint venture with Warner Brothers to release Minecraft the movie, this will be anticipated as having as much commercial success as The Lego Movie. No doubt, there will be several spin-offs because of this.
Minecon
MINECON is a convention for the video game Minecraft, hosted by Mojang.
The first gathering in 2010 was known as Minecraft on
Mojang announced that MINECAN was taking the form of an interactive 90-minute livestream on 18 November 2017. It was titled MINECON Earth.
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