Rise of online gaming
Safe genres make money (RPG, FPS and CMS games)
Minecraft is a construction game – open world settings
6 Reasons why Minecraft is popular…
1. Sandbox with infinite playability
2. Community
3. Its platform agnostic
4. Co-opted all people
5. Range of genre
6. Human instinct to bring order to chaotic wildness
Oligopoly
A state of limited competition
USA vs China & Japan
The gaming console market has long been dominated by the top three firms of
Nintendo, Sony, and Microsoft.
From BETA to Sony:
In November 2011, prior to the game’s official release, Minecraft had over 16 million registered users and 4 million purchases. Its popularity enabled Notch (Persson) to strike a deal with Sony who went on to distribute the game. This commercial deal helped secure Minecraft’s place in the video game market.
★ It was released on multiple platforms and increased audience interactivity
★ It was packaged as a game brand for a wider global audience and not just
video gamers.
The progress of Minecraft after 2011
● By 2011 Minecraft was available from Xbox 360 and Xbox Live
● In 2013 Minecraft: Pi Edition, which was mean for educational purposes for novice programmers and players, was also released
● In 2014, Microsoft acquired Minecraft intellectual property
● In 2015, Minecraft reached 30 million copies sold. To date over 121 million have been sold across a variety of formats and platforms
● By 2017, Minecraft was the second most successful video game of all time.
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