Minecraft = Sandbox
Minecraft is N.1 game overtaking Tetris.
Audience pleasures:
Dynamic
Survival-Creative
Technology – Redstone
Goes on forever
Multiplayer – social interaction
Games within games
Updates
Texture packs
Skins
Personalisation
Educational
Male “geeky’. Educated ’25-55’
Individualist
Explorer/problem solver
Pragmatic and scientific
interested in engineering
Mass audience – first most successful video game of all time. Diverse age/gender/ethnic demographic – crossing socio-cultural backgrounds
The gaming industry is over 50 years old. Minecraft was created in 2011
£3.6 billion spent annually on marketing. Online and app platforms are massively successful
Video games are top of media
Gamers now – nearly 50% gender split with significantly 35-55 secondary demographic
Mojang – Markus Persson – net worth 1.3 billion USD
Mainstream games have oligopoly control. E.g. SONY, Microsoft – acquired Minecraft from Mojang end of 2014
Again, like film, safe genres make money – AA. RPG, FPS, Minecraft is an open world sandbox
Regulation AA and fps the most violent. Microsoft is a PEGI 7
Online/console ‘serios’ gamers spend more time gaming and are often ‘dedicated’ to a particular game e.g. GTA V or Minecraft
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