GOV give money to BBC – what to make programs on
Explain how popular music radio programmes target, reach, and maintain a variety of audiences. Refer to the BBC Radio One Breakfast Show to support your answer. [15]
1 Para – Target
2 Para- Reach – Analog radio, Digital Radio, BBC sounds, online on iPad, iPhone etc… Download for 30days,
3 Para- Maintain (games, personal stories)
Breakfast with Greg James and you, Audience is a key part. – look at radio 1 ads
9 out of 17 stations had a decline in reach since the end of 2019 Christmas.
Greg James was the only to experience growth during this time. (First quarter)
5million, but slight drop over the year.
Twitter followers – 3M
Instagram followers – 1.5M
Facebook followers – 133K
Great British sing along – During lockdown dedicated a song to key workers. (trying to be as diverse as possible)
Explain how popular music radio programmes target, reach, and maintain a variety of audiences. Refer to the BBC Radio One Breakfast Show to support your answer. [15]
Plan – Marco
Answer the question – who are the audience?
Maintain audience with shows content
Economic and cultural context
Conclude
Even though BBC is supposed to be non-bias, they have slight influence from the GOV as they threaten to try and shut them down.
PSB---Radio 1 BBC values: Inform, Entertain and Educate
- They want to be independent, Impartial, and honest
- Audience will always be the most important
- Pride in delivering quality and value for money
- Creativity
- Celebrate our diversity so that everyone can give their best
- Great things happen when we work together
Capital and Heart are the biggest commercial stations
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