Tabloid vs Broadsheet

CLIFT

C - Colour

L - Layout

I - Image

F - Font

T - Text

Tabloid - What makes it a tabloid?

• Lots of colour (RED = Labour, eyecatching, drama)

• High image to text ratio

• Large Images

• Use of puns/humor

• Large Font in headlines (blod, underlines, cap-lock)

• Lots of adverts - pitched at the right audience

• Puzzles/games – phone ins, competitions, Vouchers

• Soft news (celeb gossip, TV, royals, etc)

• News that causes panic/drama

• Chatty, Informal

• Low register language

• Concise, short articles

• C2, D, E Demographic

Broadsheet - What makes it a broadsheet?

• More black and white – less colour

• Colour for meaning – political

• Muted, darker colours

• High text to image ration

• Serif font

• Formal language – ‘high register’

• Statistics, text boxes, facts, quantitive data

• ‘hard news’ – politics, business, investigative journalism

• Less sport/celeb gossip

• Multiple stories on one page

• Columns

• A B C1 demographic